Yield Management

Yield Management
Anthony Ingold (Auteur), Ian Yeoman (Auteur), Una McMahon-Beattie (Auteur)

Acheter neuf : EUR 60,68 (as of 01/04/2013 00:51 PST)
12 neuf & d'occasion a partir de EUR 31,47 (as of 01/04/2013 00:51 PST)

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Description du produit

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.